How Høie Effectively Reaches Students with Studentkortet

Industry

Retail

Challenge

Høie wanted to expand its customer base by targeting students but lacked an effective channel to reach this specific audience in a cost-efficient way.

Results

Through the collaboration with Studentkortet, Høie has since 2024 achieved over 90,000 impressions and secured a ROAS (Return on Ad Spend) of 3 in a low-price segment with their high-quality products.

Key Products

Email, Mobile Push Notification, Banner, Salg, Partner Page

www.hoie.no/

300%

ROAS

1480

Coupons used

95000

Views

Studentkortet helps us reach a younger audience and strengthen awareness of our brand among young adults. We appreciate the great support, insights, and concrete results we receive throughout the collaboration.

Mats Gulbrandsen

Daglig Leder, Høie

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The Story of Høie

For more than 170 years, Høie has left its mark on Scandinavian homes. The combination of top quality, good design, and an innovative mindset has ensured that Høie remains the most recognized brand in bedding, duvets, pillows, and blankets.

In 1850, textile production began in the Høie river area in the far south of Norway. The access to unlimited amounts of clean Norwegian mountain water was the key reason the fabrics became known as the best in Scandinavia. For the first hundred years, Høie offered a wide range of products before deciding to specialize in home goods. A tough market demanded innovation from leadership, and new ideas came rapidly.

The Challenge

Høie, a leading supplier of quality bedding and home textiles in Norway, wanted to expand its customer base by targeting students. However, they faced challenges in finding an effective and cost-efficient channel to reach this specific audience.

The Solution

Høie decided to partner with us at Studentkortet, where we offer discounts and benefits exclusively for students across more than 250 different brands.

They considered other marketing channels but found that Studentkortet could provide direct access to the student market in a cost-effective way.
CEO Mats Gulbrandsen stated:

"The collaboration with Studentkortet has been successful for us. We’ve managed to reach an important target group in an effective way."

Høie implemented a permanent 15% student discount and runs periodic campaigns through Studentkortet, which has helped increase their sales and visibility among students.

The Results

Høie and Studentkortet have collaborated since 2022, and in 2024, Høie achieved over 90,000 impressions, 1,500 used discount codes, and secured a ROAS of 3.

These results confirm that the collaboration with Studentkortet was—and continues to be—a successful strategy for reaching the student market, delivering value both to students and to Høie.