How Db Generated Over 20 MNOK in Sales

Industry

E-Commerce

Challenge

Db where looking for a strategic partner to target and increase sales among Students in Norway

Results

3 x Revenue Increase After 1 Year. Conversion rates above 31%. Over 40 000 clicks.

Key Services

Mobile Push Notification, Banner, Newsletter, Partner Page, Standalone

dbjourney.com/

20MNOK

Revenue

3.8x

ROI

41 547

Clicks

13 000

Orders

Partnering with Studentkortet has been nothing but a success story. We've increased and stabilized our sales as well as reached a hard to reach audience in Gen Z / Students and converted them to customers.

Simon Wahlqvist

Affiliate & Partnership Manager Db Journey

Premium Norwegian Travel Gear

Db Journey is a premium Norwegian travel gear and lifestyle brand known for its sleek, functional, and durable backpacks, luggage, and accessories.

Founded in 2009 by professional freeskier Jon Olsson and entrepreneur Truls Brataas, Db set out to reinvent how people travel — combining Scandinavian design aesthetics with smart engineering.

Dbs products are especially popular among creatives, athletes, and digital nomads who value both style and practicality. With a strong focus on innovation and sustainability, Db has built a global community and established itself as a go-to brand for modern explorers looking for gear that adapts to their active lifestyles.

The Challenge

Db where looking for a strategic partner in Norway to target Gen Z / Students. In Studentkortet they have found a loyal and advisory partner who give input and deliver results for their marketing / sales campaigns in Norway.

The Solution

Db and Studentkortet started our partnership back in 2021 through Webgains. A partner page with a 15% student discount was quickly set up and since then we've kept a steady frequency of services live with a good mix of awareness and sales driven campaigns pushed out too Studentkortets over 60 000 monthly users.

Db where quick to adopt and use Studentkortets different services which has laid the foundation for this very profitable and successful partnership.

It's been a pleasure working with Studentkortet and we look forward to continuing this strategic partnership with our top affiliate - Simon Wahlqvist, Affiliate & Partnership Manager Db Journey

The Results

Since launching in 2021 Studentkortet has delivered:

Over 20 000 000 MNOK in sales for Db
41 547 clicks directly to Dbs website.
13 859 orders with an avg AOV of 989 NOK.
3.85x return on investment