Garmin and Studentkortet: Building Brand Loyalty Among Norwegian Students

Generated Image March 10, 2026 - 10_20AM

Industry

Electronics

Challenge

Garmin sought to engage Norway's active student population aged 18-30, a demographic known for being highly selective and difficult to reach through traditional marketing channels. This group values authenticity, relevant offers, and affordability, creating a unique challenge in the competitive premium sports technology segment. Garmin needed a trusted, student-focused platform to break through the noise, build lasting brand loyalty, and drive measurable results.

Results

Through their collaboration with Studentkortet, Garmin successfully connected with over 25,000 unique student users, achieving more than 62,000 web page views and 37,000 app views in 2025 alone. This partnership resulted in over 21,500 student conversions and consistent growth, positioning Garmin as a leading brand among Norwegian students and one of Studentkortet's top-performing partners.

Key Product

Core

garmin.com

11K+

Transactions

ROI

25K+

Unique Users

Partnering with Studentkortet has elevated our business. Their cutting-edge strategies have significantly boosted our online presence and revenue in the student market.

Trygve Lyby

Nordic Business Developer

Premium sportwatches

Garmin is a leading provider of sports technology products, including premium smartwatches, heart rate monitors, and accessories. Garmin partners with Studentkortet to connect with active, health-conscious students.

The Challenge

Reaching health-conscious and active students in Norway is a persistent challenge for brands in the premium sports technology sector. Traditional advertising methods often fail to capture the attention of students aged 18-30, who are inundated with digital content and seek authentic, relevant offers that fit their lifestyle and budget.

Garmin recognized the need to engage this audience at scale, with messaging that resonates and drives real conversion, while also building long-term brand loyalty.

The Solution

Garmin identified Studentkortet as the platform best positioned to reach Norway's student community, thanks to its wide member base, digital reach, and reputation for exclusive student discounts. By launching targeted campaigns and offering student-only discounts on popular products like the Forerunner, Venu, and vívoactive sport watches, Garmin gained access to a segment of the market that is both active and value-driven.

As Andrew Søgaard, Garmin Nordic Norway, noted: "Spring is important for us. The Forerunner series is the main model in our spring campaign, and Studentkortet gives us access to the active student group in a way traditional channels can't." The partnership enabled Garmin to showcase its sport technology products directly to verified students, increasing both brand awareness and relevance in this key demographic.

The Results

The collaboration between Garmin and Studentkortet produced strong and measurable outcomes. In 2025, Garmin recorded more than 62,000 web page views, 37,000 app views, and over 25,000 unique users from the student segment.

Importantly, 21,500+ unique members engaged through these campaigns, demonstrating the effectiveness of tailored, exclusive offers.

Trygve Lyby, Nordic Business Developer B2B at Garmin, stated: "The growth was steady and strong throughout our partnership. We're pleased with how the partnership has been so far!"

Studentkortet's platform enables Garmin to build brand loyalty and maintain consistent engagement and profitability with Norway's student population, establishing Garmin as a preferred choice for student athletes and tech enthusiasts.